Ferrero, the best of north africa’s flavours

North African cuisine is full of authentic aromas and flavours that can only be revealed with good produce and genuine expertise. But who said that this unique taste couldn’t find a place in everyone’s daily life?

Ferrero shares its expertise and offers a whole range of couscous and accompanying ingredients (flavoured couscous granules, vegetable sauces, etc.) so that everyone can try these authentic flavours and incorporate them into quick, modern cooking.

Discover the Ferrero brand

Ferrero, a historic brand:

A brand created in 1907 in Algiers.

Ferrero, a brand committed to the transition sustainable agriculture

100% of our durum wheat is of French origin.

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Ferrero, a brand that inspires confidence

A brand bought by over 4 million consumers* every year

*Kantar data corresponding to the number of brand buyers over 12 months (October 2022 to October 2023).

“We have confidence in Ferrero. It’s a brand with a long history, a serious brand, a benchmark. Choosing Ferrero means choosing quality”.

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Ferrero, couscous specialists for over 100 years

It was in 1907 that Anaïs and Jean-Baptiste Ferrero, soon assisted by their sons Francis and Gilbert, started making couscous in Algiers. The artisan skills honed by the Ferrero couple were passed on to their two sons at an early age, and they subsequently took over the family business. Armed with their expertise, they left Algeria for France in 1964 and set up their factory in Vitrolles, which is still in operation today.

A committed brand

Time-honoured expertise, a selection of quality products and stringent checks.
Ferrero strives every day to offer you healthier, more innovative and better quality products.

Ferrero is also committed to sustainable agriculture through the use of wheat grown , milled and processed in France.

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An innovative range

Ferrero regularly develops new products to introduce you to new North African recipes.

The brand now offers a wide range of uncooked couscous granules, as well as original recipes, such as couscous flavoured with North African spices and tabbouleh cooked in the North African style. We’ve also developed a sachet version, for greater convenience, and the latest innovation: delicious tomato and vegetable sauces that pair perfectly with couscous.